9/3/2023 0 Comments Detroit free press opinionLast year, Gannett made the highly-publicized decision to cut away from opinion content and eliminate print opinion pages at most of its regional newspapers. It’s not news that the political cartoon profession, long supported by newspapers, has been hard hit by the economic decline of legacy news organizations. And I would frequently think, ‘probably not.’” “But then I would ask myself if that person would drive more readership than an excellent cartoonist. “I would see some job postings at our newspaper, and I would think, ‘That’s important, and I can understand why we’re filling them,’” Gillespie said. That’s why when Pulitzer Prize-winner Steve Sack decided to retire last year after four decades at the paper, Opinion Editor Scott Gillespie decided to buck industry trends and announced he had an opinion position to fill: editorial cartoonist. “That’s really something we focus on because once a person makes their first renewal payment, they are far more likely to retain. “We talk about what each person in the organization can do to get a subscriber to make that first renewal payment,” Collodora said at WAN-IFRA’s World News Media Congress last fall. Collodora said sustained, unique content keeps readers from canceling their subscriptions, and in their experience, a renewal is a lot more valuable than an initial subscription. Part of the newspaper’s success has been focusing as much on retaining subscribers as acquiring new ones, according to Toby Collodora, the Star Tribune’s senior manager of retention and engagement. The Minneapolis Star Tribune has been an industry leader in getting local readers to pay for news online, topping 100,000 paid digital subscriptions.
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